Social Media Mistakes

It was a pleasure to have Diane Helbig guest speak at our lunch and learn yesterday July 10, 2013. Those who attended learned much about how social media can impact a business and help company profit. Social media is a growing tool in today’s world, which businesses need to be using to their advantage.

One tip Diane spoke about stood out to me. Everyone knows how great social media can be to help their business grow, but there are a lot of mistakes a company can make when using social networking sites. First would be focusing on sales, and not connections. When a company is just starting out on social media, they put an emphasis on increasing their sales. This is the wrong way to be approaching it, for the word “social” within a phrase means the users wants to be social on these sites. If your business is only posting about products and sales, you will off-put your viewers. Be smart when using Facebook and Twitter, your company is looking for connections on these sites not selling a product. When you have effectively connected with a viewer, they will be more likely to purchase one of your products. Making sure you are taking the right steps on social media will help your business expand more.

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