Advertising has always served as a critical principle in the business world, allowing sellers to efficiently compete with one another to gain the attention of the buyer. You can never just rely on a one-time announcement or a word-of-mouth strategy to keep your business afloat. A commitment and investment to advertising will reinforce you and your sales team.
When trying to advertise, the object is to get the word out that your company has something to offer that the buyer needs to have. It does not matter what form of advertisement you choose, the content needs to stick to the rules of journalism of who, what, when, where, and why.
Every company has a certain demographic which they are trying to sell to. The form of advertisement that you choose needs to reflect on this. Choosing to post advertisements online to men and women over the age of 55 might not give you the response you were looking for. But if you were looking to advertise to teens and young adults, online ads will work greatly. Figure out what method of advertising will give your company the sales increase you were aiming for.
If you think your business needs some assistance with advertising, contact The Business Doctor, LLC today and find out what we can do for you!
[Web Photo]. Retrieved from http://www.insightmrktg.com/2012/09/28/your-marketing-toolbox-advertising/
In the 1990’s, the main source of office communication was through emails. Emailing closes and declines the communication channel through the consumers. Within the years of emailing, there has not been one thing that has changed; it only allows you to have one-on-one conversations, which is great but limits you for a better collaboration with multiple people. Social media allows you to gain access to information about client’s behaviors and preferences. This then can shape your business in the direction to better your customer’s needs and wants. Even though social media has grown greatly within the past years, social networking is going to be entering a phase of growth. New mass media like Instagram and Pinterest will see their media traffic increase greatly. Using social media for your business will not only benefit you but also your customers. Like they say, with anything customer-oriented, communication is key. Therefore, the communication between company and client needs to be fast and easily accessible.
[Web Photo]. Retrieved from http://www.socialsearchmobile.org/engage-forum-social-media-conference/
Do you feel like your small business is not getting the chance to advertise and promote online? You may not be the only one. When searching on Google, big companies take the top spot in the search results. So is it even beneficial to try and advertise online? Yes! Banner advertising has changed in the world today. This is because of a process called real-time bidding (RTB), which is a technology that shows the targeting and granularity of a search advertising over to display. It is now possible for a business to run banner campaigns that are highly targeted for a demographic while also being cost effective. Retargeting your technology and using a small piece of code to your website is all it takes. Data will then be collected, stored, and used to power highly-targeted banner ad campaigns aimed for the visitors. This will give your business a second chance, maybe even a third, fourth, or fifth chance! Real-time bidding gives you opportunities to only pay for advertisement views, which costs fractions of a cent.
The Business Doctor, LLC can aid your business in the right direction with creating advertisements to help promote your company. Contact us today to schedule an appointment!
878 West Market St.
Akron, Ohio 44303